Flipjoy, Korea

2025

R-ride, Korea

2025

Pa:L, Korea

2025

Precision Workspace Product, Dubai

2026

Personal Workspace Collection, Dubai

2026

Beauty Tech Device, Estonia

2025

University - Industry Collaboration

Samsung VD, Korea

Mar - Jul, 2026

Smart Product, Gaming Monitor Project

Samsung CX, Korea

Jan - Jun, 2026

Home Appliance, Robot Vacuum Cleaner Project

Samsung MX, Korea

Jan - May, 2026

Smart Product, Galaxy Mobile Project

Samsung DA, Korea

Oct - Jan, 2025

Kitchen Appliance, Coffee Machine

Samsung CDO, Korea

Oct - Dec, 2025

UX, Generative AI Methodology Project

Samsung DA, Korea

Mar - Jun, 2025

Kitchen Appliance, Dish Washer Project

Samsung DA, Korea

Jul - Sep, 2024

Home Appliance, Robot Vacuum Cleaner Project

Goth Design, Korea

May - Aug, 2024

AI-Driven Camping Product Project

Samsung DA, Korea

Mar - Jun, 2024

Home Appliance, Robot Vacuum Cleaner Project

Publication

Jisoo Kim, Jongha Kim, Kwonho Kim, Ryan Jongwoo Choi (2025)

A Study on Enhancing the Reliability of Design Evaluation Using ChatGPT-Based AI

╶ A Comparative Analysis of Table Lamp Cases╶

A Study on Enhancing the Reliability of Design Evaluation Using ChatGPT-Based AI

╶ A Comparative Analysis of Table Lamp Cases╶

A Study on Enhancing the Reliability of Design

Evaluation Using ChatGPT-Based AI

╶ A Comparative Analysis of Table Lamp Cases╶

Aug, 2025

Jiwoo Son, Ryan Jongwoo Choi (2025)

Emotion Evaluation of Electric Vehicle Design Using Generative AI

Emotion Evaluation of Electric Vehicle Design

Using Generative AI

Jun, 2025

Heejin Jung, Ryan Jongwoo Choi (2025)

A Study on Fusion Based Emotional Elements Applied from Visceral, Behavioral, and Reflective Design

- Focusing on the Hometown Love Donation Program

A Study on Fusion Based Emotional Elements Applied from Visceral, Behavioral, and Reflective Design

- Focusing on the Hometown Love Donation Program

A Study on Fusion Based Emotional Elements Applied from

Visceral, Behavioral, and Reflective Design

- Focusing on the Hometown Love Donation Program

Jun, 2025

Wang Di, Ryan Jongwoo Choi (2025)

Warm-Intelligent Paradox: A Study of Usability and User Satisfaction in AI Education Companion Robots

-Taking WhalesBot as an Example-

Warm-Intelligent Paradox: A Study of Usability and User Satisfaction in AI Education Companion Robots

-Taking WhalesBot as an Example-

Warm-Intelligent Paradox: A Study of Usability and

User Satisfaction in AI Education Companion Robots

-Taking WhalesBot as an Example-

Jun, 2025

Seonggyu Lee, Ryan Jongwoo Choi (2025)

Midjourney-Based CMF Texture Image Generation for the Mobility Field

- Prompt Engineering and Practical Feasibility Verification -

Midjourney-Based CMF Texture Image Generation for the Mobility Field

- Prompt Engineering and Practical Feasibility Verification -

Midjourney-Based CMF Texture Image

Generation for the Mobility Field

- Prompt Engineering and Practical Feasibility Verification -

May, 2025

Zho Mong, Ryan Jongwoo Choi, Bohyeong Koh (2025)

A Study on the Traditional Factorial Design elements of China

May, 2025

Ryan Jongwoo Choi (2025)

Dialogue in Colour

May, 2025

Kwonho Kim, Jongha Kim, Ryan Jongwoo Choi (2024)

Developing a Collaborate Process Between Generative AI Tools and Designers

╶ From Idea Expansion Through Images to High-Resolution Rendering╶

Developing a Collaborate Process Between Generative AI Tools and Designers

╶ From Idea Expansion Through Images to High-Resolution Rendering╶

Developing a Collaborate Process Between Generative AI

Tools and Designers ╶ From Idea Expansion Through

Images to High-Resolution Rendering╶

Dec, 2024

Jongha Kim, Kwonho Kim, Ryan Jongwoo Choi (2024)

UX Empathy Strategy for Introverted Users Through an AI Interviewer

╶ Exploring the Needs and Wants of Introverted Users╶

UX Empathy Strategy for Introverted Users Through an AI Interviewer

╶ Exploring the Needs and Wants of Introverted Users╶

UX Empathy Strategy for Introverted Users

Through an AI Interviewer

╶ Exploring the Needs and Wants of Introverted Users╶

Dec, 2024

We go beyond research.
We build futures that work.

Flipjoy, Korea

Flipjoy, Korea

Flipjoy, Korea

R-ride, Korea

R-ride, Korea

R-ride, Korea

Pa:L, Korea

Pa:L, Korea

Pa:L, Korea

Precision Workspace Product, Dubai

Precision Workspace Product, Dubai

Precision Workspace Product, Dubai

Personal Workspace Collection, Dubai

Personal Workspace Collection, Dubai

Beauty Tech Device, Estonia

Beauty Tech Device, Estonia

Beauty Tech Device, Estonia

University - Industry Collaboration

University - Industry Collaboration

University - Industry Collaboration

Publication

Publication

Publication

We go beyond research.
We build futures that work.

We go beyond research.
We build futures that work.

We go beyond research.
We build futures that work.

Contact us

Contact us

Contact us

Flipjoy, Korea

Flipjoy, Korea

Flipjoy, Korea

R-ride, Korea

R-ride, Korea

R-ride, Korea

Pa:L, Korea

Pa:L, Korea

Pa:L, Korea

Precision Workspace Product, Dubai

Precision Workspace Product, Dubai

Precision Workspace Product, Dubai

Personal Workspace Collection, Dubai

Personal Workspace Collection, Dubai

Beauty Tech Device, Estonia

Beauty Tech Device, Estonia

Beauty Tech Device, Estonia

University - Industry Collaboration

University - Industry Collaboration

University - Industry Collaboration

Publication

Publication

Publication

We go beyond research.We build futures that work.

We go beyond research.We build futures that work.

We go beyond research.We build futures that work.

Contact us

Contact us

Contact us

We go beyond research.
We build futures that work.

We go beyond research.
We build futures that work.

We go beyond research.
We build futures that work.